Dating app Tinder is branching out into the animal kingdom. Sort of. It’s planning a pop-up dating event which hopes to bring single dog lovers together.
Dubbed ‘The Bark & Spark’, it’s happening across a number of (dog friendly) pubs in the UK, including The Dog and Partridge in Didsbury. Tinder is inviting users to use the pub as a first date venue on May 14 and 15.
Then, if you show your profile pic - and it features your dog in it - you’ll be able to claim a free drink to get things going. According to Tinder, app users who appear on their profile pic with their pet experience a 5% increase in matches.
Meanwhile, a much larger 29% of the app’s users have said that they’ve added in a profile picture with a dog in the hope of increasing their chances of a match.
Laura Wilkinson-Rea, the UK’s Senior Director of Communications at Tinder, said: “It’s clear that dogs are loved by Tinder members with 10% of our members including ‘dog lover’ as one of their Interests on their Tinder profile. That’s why we’re so excited to be bringing together dog lovers and their dates IRL by launching our first pop up pub experience, The Bark & Spark.
“Answering singletons calls for shared experiences and providing a low-pressure way to make real world connections, it really is a win for all four paws.” Other participating venues are The Dog House in London and Hare of the Dog in Edinburgh.
According to survey data from Tinder, a massive 91% of 1000 surveyed 18 to 25s said that if their dog didn’t like someone, it would be a ‘dealbreaker’.
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