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AAP
AAP
Adrian Black

Woolworths denies deception, blames inflation for hikes

Woolworths denies misleading customers with fake savings in its "Prices Dropped" marketing campaign. (HANDOUT/FEDERAL COURT OF AUSTRALIA)

Woolworths has denied corporate watchdog claims it tricked Aussies with fake discounts, saying the regulator has misrepresented what drives prices at the shelf.

In the Federal Court on Tuesday, the supermarket giant denied temporarily hiking prices on hundreds of items before reducing them by a lesser degree to hide increases from consumers. 

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