Like a hyena on an injured lion, Epic CEO Tim Sweeney is jumping Valve co-founder Gabe Newell while he's down in the immediate aftermath of this week's Steam Deck price hike that took the handheld's top OLED model all the way up to $950.
It's a rare sight to see an industry leader forgo the usual business formalities that typically mask long-simmering rivalries between top-level competitors, but on Thursday, May 28, just a day after Valve revealed its new Steam Deck pricing, Sweeney sent out a blistering tweet obviously, but not explicitly, aimed at Newell. In the tweet, Sweeney sarcastically feigns sympathy for Valve as it faces widespread backlash against the price increase – just before going for the throat with a jab at Newell's notorious affinity for luxury yachts and other outrageously expensive naval vessels.