At a time when many corporations around the U.S. are rolling back previously popular initiatives from the Biden era, such as those in furtherance of diversity, equity, and inclusion (DEI) or fighting global warming, Apple (AAPL) continues to remain steadfast in these goals. In January, a conservative think tank tried getting the tech giant to scrap its DEI efforts, and Apple pushed back against the proposal, saying, “At Apple, we believe that how we conduct ourselves is as critical to Apple’s success as making the best products in the world. We seek to conduct business ethically, honestly, and in compliance with applicable laws and regulations, and our Business Conduct and Compliance policies are foundational to how we do business.”
While many major corporations might change their policies to best fit the administration currently in power, Apple CEO Tim Cook has remained largely unchanged for decades. Over a decade ago, in 2014, Cook made a now-famous statement during a shareholder meeting: “If you want me to do things only for ROI reasons, you should get out of this stock.”
