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Euronews
Euronews
Tamsin Paternoster

TikTok's finfluencers: How reliable is the financial advice reaching young investors?

TikTok ESMA BaFin The Cube United States

"Defence stocks make millionaires 95% of the time," a man tells his followers in a TikTok video before pointing viewers towards a handful of companies in the defence sector.

It's one of several videos offering investment tips: some feature creators while others use AI-generated personas to offer stock picks and financial advice to users scrolling through social media in Europe.

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