Browse the internet or turn on the global news and chances are the coverage of Africa you find is about war, coups, displaced populations and disease.
Generally, the west and its media are blamed for this negative, Afropessimistic portrayal of the continent.
Africans have taken strategic steps to repair this negative narrative. An example is the Africa Rising campaign. It was launched in 2000 by a coalition of African activists and organisations. Its objective was to highlight the role of Africa in global development and encourage Africans at home and the diaspora to contribute positively. Social media platforms played a large role in content distribution and messaging. The success of this campaign is still the subject of debate.
