On the Atlantic seaboard, summer typically brings lobster rolls dripping with butter, served on gingham-lined trays. But for the 2025 season, TikTok has reassigned the crustacean to fashion: a $34.99 white beaded shoulder bag, its five red lobsters marching across the front, has become the platform’s prize catch. The same shoppers who waited in line for last year's Cape Cod bracelets are now sweeping every T.J. Maxx and Marshalls, catapulting the fisherman aesthetic from a salt-spray staple to a niche viral summer frenzy.
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