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The Guardian - UK

Technology

Jennifer Rankin in Brussels

TikTok breached EU advertising transparency laws, commission says

TikTok European Union Romania Thomas Regnier European Commission

A separate EU inquiry into TikTok’s suspected failure to guarantee election integrity in Romania is ongoing. Photograph: Dado Ruvić/Reuters

The European Commission has said TikTok is in breach of EU digital laws that require transparency over who pays for advertising.

The commission reached a preliminary verdict on the Chinese-owned short video platform’s advertising policy, having launched an investigation in February 2024. The company could face a fine of 6% of global annual turnover, if the commission upholds this view.

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