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Evening Standard
Evening Standard
Business
Simon Hunt

TikTok book reviews fuel growth at Harry Potter publisher

TikTok Bloomsbury Nigel Newton

Sales in the Harry Potter series of books grew 5%, Bloomsbury said. (Jacob King/PA)

(Picture: PA Wire)

Book review videos posted to TikTok have led to a boom in sales for Harry Potter publisher Bloomsbury.

Chief executive Nigel Newton told the Standard: “It’s not just driving sales but huge sales. Books which are 10 years old are becoming bestsellers.”

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