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The Conversation
Adam Taylor, Professor and Director of the Clinical Anatomy Learning Centre, Lancaster University

TikTok and WHO are getting together to help combat widespread health misinformation on social media

Nattakorn_Maneerat/Shutterstock

The social media platform TikTok has become a cultural phenomenon, influencing the behaviour and taste of its users in almost every area of life. From dance trends to skincare and make-up products, health hacks to fad diets, TikTok recommendations can go viral within minutes – and so can its health advice.

Some of the most searched educational videos on TikTok are on diet, exercise and sexual health.

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