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USA Today Sports Media Group
USA Today Sports Media Group
Sport
David Dusek

Tiger Woods, TaylorMade and Sun Day Red hit with trademark dispute

Sun Day Red, the apparel and lifestyle brand that launched in February by Tiger Woods and TaylorMade, is in a trademark dispute with Tigeraire, a company that makes cooling products for athletes, over its logo.
As reported by CNBC, Tigeraire claims the Sun Day Red logo, which depicts a 15-striped tiger, closely resembles its leaping tiger trademarked logo, and that could create confusion for consumers and violate Tigeraire’s brand identity.
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