
Sun Day Red, the apparel and lifestyle brand that launched in February by Tiger Woods and TaylorMade, is in a trademark dispute with Tigeraire, a company that makes cooling products for athletes, over its logo.
As reported by CNBC, Tigeraire claims the Sun Day Red logo, which depicts a 15-striped tiger, closely resembles its leaping tiger trademarked logo, and that could create confusion for consumers and violate Tigeraire’s brand identity.