It was a sad day when Tiger Woods left Nike. It was a brand partnership that I never thought was going to die, but all good things must come to an end. Nike did, and still does, make some of the best golf shoes around, so it was always going to be interesting to see where Tiger went after his deal ended.
While he ended up in a pair of FootJoy Premiere Series shoes for a while, in the end, Tiger launched his own brand to wear for the autumn of his career. Enter Sun Day Red. The strange syntax and somewhat rudimentary logo took some online criticism when it first launched in May 2024, but my experience with the brand's Pioneer Cypress shoe - the now shoe of choice for Tiger Woods - put any preconceptions I may have had about the brand to one side.
