When we speak, Joe Wilkinson and Mario Maher are packing Bottega heels and Givenchy bags into cardboard boxes ready for Black Friday (November 25) when the fashion set will splurge £990 on them. In exchange, their customers will get three super-luxe items — worth, in total, anywhere between £1900 and £3200. Bargain! But there’s a kicker — buyers will have no idea what they’re going to get.
Yes, the latest cost-of-living-defying trend is spending close to a grand on a Heat Mystery Box. It’s a kind of luxury goods lucky dip - and for Wilkinson and Maher, who founded the company three years ago, it’s a pretty lucrative business model. “We’re both from Sheffield,” says Wilkinson. “We like to cause a bit of a fuss.”
