Gen Z are turning to the likes of TikTok and Instagram to learn new hobbies, such as creating portraits of pets, roller-skating – and bubble nails, a fingernail art technique. A poll of 1,500 18-25-year-olds found nearly three-quarters (72 per cent) have been inspired to take up a new interest as a direct result of watching clips on popular social media channels.
Of those with a new hobby, over half (53 per cent) spend at least four hours a week watching them on their smartphones – equating to a total of 208 hours per year. Videos of pasttimes and content such as ASMR, tie-dying and ghost-hunting have a loyal following among young adults, as do “how-to” clips featuring meditation, photography, and extreme make-up.
It also emerged four in 10 have gone behind the camera themselves to share their hobbies on social media.
