Three Asias, three different playbooks: How PepsiCo’s Anne Tse views the world’s fastest-growing snack market

(Credit: Courtesy of PepsiCo)

When parts of China entered rolling lockdowns during the country’s zero‑COVID campaign, PepsiCo factory workers in some “bubbles” stayed on site for up to 30 days at a time to keep production running. A case could halt operations and send workers into quarantine—as happened in June 2020, when confirmed COVID infections at one of PepsiCo’s Beijing factories forced nearly 500 employees into quarantine.

Anne Tse, who helped run the company’s China operations during the country’s three years of COVID-zero,  remembers how they had to change the way they did business.