This watch brand is older than Rolex and Grand Seiko – and it's back from the dead after decades

Universal Genève Polerouter.

Quick Summary

Universal Genève has just relaunched itself after decades of dormancy.

This is going to shake up the watch market, with a suite of cleverly engineered models on offer.

If you're a fan of watches, you'll probably be aware of brands like Rolex, Omega and Grand Seiko. But unless you're already deeply into the hobby, you might not know about Universal Genève.