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Creative Bloq
Creative Bloq
Technology
Natalie Fear

This vibrant radio rebrand has Gen Z written all over it (literally)

KISS rebrand by NOT Wieden+Kennedy.

In a music streaming world, it's easy to think the radio era is dead, but KISS Radio is here to prove that's far from the truth. Recently unveiling a slick new brand identity, the UK station has shifted its focus towards the next generation, proving that playfulness and personality can inspire a whole new audience of music lovers.

With younger generations starting to embrace MP3 players and dumbphones, KISS Radio's rebrand comes at a perfect time, when analogue media and nostalgia are on the rise. Bright, punchy and modern, the new identity is a shining example of a contemporary brand identity bursting with revitalised energy and confidence.

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