Body skincare has always felt like the poor relation to our face routines. We'll happily layer up our best retinol serums and vitamin C serums for our complexions, then reach for whichever moisturiser is closest to hand for everything below the neck - even though crepiness, stretch marks and lost firmness bother most of us just as much there as they do on our faces. Every so often, though, a product comes along that changes the way we think about that gap.
Right now, that product is Murad's Retinal ReSculpt Body Treatment. Since it launched, the £79 cream has sold out five times, with Murad's global data showing one jar selling every nine minutes - and it's even picked up several beauty awards since its launch, proof that it's not just marketing spin.