At the 99 Vintage store in the centre of Winchester, curated rails of worn-in Dickies trousers sit alongside paint-splattered band T-shirts and a 1964 track-and-field hoodie with the left cuff falling off. “We call it the trashed look,” said Jack Edwards, 27, who co-owns the family business.
“In the past, I would have rejected things because of a mark, but now we see the positives in some stains and distressing. It helps tell the story of the piece.”
