This obscure company could’ve taken the storage market by storm – but building commercially viable holographic storage was simply a bridge too far

A 3d illustration of a server room with node base programming. Data design element. Concept of big data storage and cloud computing technology.

In the early 2000s, a Bell Labs spin-out aimed to shake up the storage industry with the development of powerful new holographic devices.

Holographic storage, which has since drawn the attention of a host of big tech companies, including Microsoft, could’ve potentially offered huge data storage gains compared to traditional methods.