Games get a lot of tat attached to them to bump that bottom line—boring t-shirts, $45 posters for unreleased games, the works. Sometimes you'll get diamonds in the rough that genuinely give you something cool, but there's a secret third option between tat and genuine novelty: Ordinary things executed with such perfect marketing fiat that you've just gotta throw your hands up and say shoot, you got me.
Such is the case with these two bottles of probably-okay wine—announced back in February (thanks, SiliconEra) the buzz around these finely-aged draughts of existential dread only kicked up recently on Twitter, going viral to the tune of 69,000 likes.
