This Morning viewers were not impressed with Vernon Kay 's attire as they tuned into Wednesday's show.
The father-of-two was joined by Rochelle Humes as he fronted the latest edition of the iTV daytime programme, but his choice of clothing left fans divided.
Vernon, 48, opted for a short-sleeved patterned polo top which featured lots of tiny squares in the colours of navy, pale blue, grey and white.
Viewers immediately began tweeting about the unusual print, with one person commenting: "Vernon dressed like a QR code today #ThisMorning."
Another tweeted: "Vernon.. that shirt deserves to be burned #ThisMorning," and a third joked: "#ThisMorning Warning Vernon's shirt may trigger seizures."
However, another viewer posted: "Vernon Kay’s shirt is pretty wild. I want one! #ThisMorning."
It comes after Vernon spoke out about being smacked with a ruler when he was a schoolboy.
During a discussion on Tuesday's show about a school in Missouri that is bringing back physical punishment for students, Vernon said: "I remember getting the ruler and I think the pain still stays with me...
"They used to make you arch your hand," he continued as he demonstrated it for them, and then added: "It was just that bit there, whack!"
Camilla then asked him: "Did it stop you from being naughty though Vernon?" to which he replied: "Absolutely not!"
"He's still naughty now," Rochelle interjected before saying: "No one needs to be touching my child with a paddle, that's all I'm saying!"
This Morning airs weekdays at 10am on ITV and ITV Hub.
