Phillip Schofield was left ranting at This Morning viewers on Thursday as Spin to Win wrong, in the same week the game attracted widespread criticism.
As he and Holly returned from a near two month hiatus from presenting the show, due to their summer break, the hosts revealed an unexpected prize on the Spin to Win wheel, an offer for This Morning to pay callers' energy bills, with that then extended a day later to include all household bills as Phillip praised his ITV bosses for being "very generous."
This Morning's decision to include energy bills amongst the prizes on its daily game show was called out by some appalled viewers for being 'in bad taste, giving the huge concerns brought about by the cost of living crisis, while others said the offer highlighted the 'grim reality' of living in Britain rat this moment in time.