Successful businessman Dave Fishwick appeared on This Morning on Tuesday to share his best saving tips and tricks amid the cost of living crisis. The self-made millionaire, who has his own bank, spoke to hosts Holly Willoughby and Phillip Schofield about how best to manage the rising costs of energy, fuel and food.
The Burnley man, who is dubbed the 'Bank of Dave', had some great tips for cutting the cost of your weekly shop, advising viewers to buy supermarket own brands, shop at certain times as well as googling the cheapest places to buy fuel before filling up.
But Holly and Phil were left in hysterics at some of Dave's advice as he told them to 'fake it till you make it', with one tip involving wearing glasses you can't see through to feel more confident when trying to negotiate deals to pay less money on things like your car or home insurance.
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Dave, who has a rags to riches story, was a huge hit with viewers, with many branding him hilarious and others claiming that he should get his 'own ITV show'.
"@thismorning omg I love Dave! Have him on every day," viewer Heather wrote on Twitter.
"Dave needs his own ITV show. Funny guy #ThisMorning," said Mike.
"This man Dave, bank of Dave man is so funny #ThisMorning," one wrote as another viewer said: "Would love a mate like Dave."
"Bloody love Dave what a truly amazing amazing man," Iea agreed.
But it turns out that the clever businessman is already set to make it on the TV, as a new film based on his life is coming to Netflix. Filmed in Dave's hometown Burnley with huge actors including Rory Kinnear, Joel Fry and Bridgerton's Phoebe Dynevor, the feelgood film named 'The Bank of Dave' film will cover his extraordinary rags to riches tale.