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Marie Claire
Marie Claire
Lifestyle
Rebecca Fearn

This lesser-known perfume is one of 2024's bestsellers—here's why I *always* carry it in my vanity bag

Liberty Liberty London
A woman holding an MCM vanity bag.

Liberty London's LBTY perfume range had a somewhat quiet launch back in 2023—especially considering LBTY Zephirine is on its way to becoming the bestselling product (not just bestselling perfume) across the whole of Liberty for 2024.

The luxury perfume line has managed to maintain its feeling of exclusivity due to the fact the retailer doesn't shout about it or over-promote. Even as a beauty editor, I only really discovered the collection several months ago, when new additions were launched. This is when LBTY Zephirine first caught my attention. Here's why it's so special—and why I think all perfume lovers should try it ASAP.

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