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GamesRadar
GamesRadar
Technology
Jordan Gerblick

"This isn't Ubisoft": Former Nintendo PR managers say the company's mantra of "respect the value" is why Switch games "don't go on sale"

Nintendo Switch 2 with Mario Kart World on screen.

A pair of former Nintendo employees have shared their unique perspectives on why the company's games are priced the way they are and why they never go on sale.

Even among notoriously tight-lipped video game companies, Nintendo is famous for being cagey, leaving a lot of the company's inner workings shrouded in mystery. That's why, when two people with such intimate knowledge of the company's marketing strategy share some insights, it's worth paying attention.

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