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The Mary Sue
The Mary Sue
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‘This is what Target does for BHM?’: Massachusetts man goes to Target during Black History Month and immediately regrets it… because of a sweater

Target Massachusetts TikTok

Every February, major retailers scramble to prove they’re allies by slapping some pan-African colors on a t-shirt and calling it a day. But Target just stepped in it big time. A recent viral TikTok has exposed a Black History Month display that is so tone-deaf, it’s unbelievable it comes from a Black designer. 

The video, posted by a Massachusetts creator (@luvnate._), shows a clothing rack dedicated to Black History Month at Target. Among the celebratory items is a blue sweater covered in a repetitive print of hair combs and picks.

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