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Fortune
Fortune
Will Daniel

This holiday season was 'Custer's last stand' for Bed Bath & Beyond. It will be "gone" by next Christmas, top analyst says.

Traders work on the floor of the New York Stock Exchange during afternoon trading on December 21, 2022, in New York City. (Credit: Michael M. Santiago/Getty Images)

In June 1867, over 700 U.S. troops led by Lieutenant Colonel George Armstrong Custer were soundly defeated by the Lakota Sioux and allied Native American tribes in the legendary Battle of the Little Bighorn, also known as Custer’s Last Stand. It’s rare to hear Wall Street analysts reference 19th-century history, but Loop Capital managing director Anthony Chukumba believes that is something like what we’re seeing with Bed Bath & Beyond this holiday season.

“This really was Custer’s Last Stand, and it’s going to pretty much end the same way that it did for Custer,” he told Yahoo Finance on Wednesday. “We will not be having this same conversation a year from now about Bed Bath & Beyond. Bed Bath & Beyond will be gone.” Of course, Custer did not survive Little Bighorn, as depicted in countless books and adaptations, such as Son of the Morning Star.

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