
After a series of teasers, the brand that’s been focusing on converting film cameras to digital has now launched a digital conversion kit that looks and loads like 35mm film. The I’m Back Roll APS-C is a sensor and storage all packed into a gadget a little larger than the size of an unfurled roll of film.
The I’m Back Roll crams a digital sensor and storage into a gadget that fits into the film space on most 35mm film cameras. While previous attempts required extra tech outside the camera body, the I’m Back Roll fits almost entirely inside the camera.