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Creative Bloq
Creative Bloq
Technology
Natalie Fear

This fintech brand's slick logo is a soaring success

Rocket rebrand.

Detroit-based fintech company Rocket has unveiled a slick new logo that unites the Rocket Companies brand under one streamlined new identity. The bold refresh emanates power and authority with its striking red colour palette and contemporary typography, launching the brand into a sharp new era.

The best rebrands are all about building up a brand from its existing identity, and Rocket's new look is no different. Reinforcing its timeless appeal, the new visual identity is strengthened by the brand's refreshed logo – a sleek blend of clean design and considered contemporary flair.

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