There are plenty of ways to sell motorcycles. You can run ads, hand bikes to influencers, sponsor racers, or bombard Instagram with enough slow-motion cornering shots to make every rider dream of becoming the next Rossi. Or, apparently, you can invite someone to bring a completely different manufacturer’s gas-powered motorcycle to your riding school.
That’s basically what Ultraviolette is doing with its new Riding Academy in India. The electric motorcycle maker has brought its "Track Attack" and "Into the Wild" programs under one umbrella, offering structured track and off-road training across three certification levels. The interesting bit isn’t necessarily the curriculum, though. It’s who’s allowed through the door. The academy isn’t exclusive to Ultraviolette owners, or even electric motorcycles. ICE bikes are welcome too.
