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InsideEVs

Technology

Iulian Dnistran

This Chinese Electric SUV Just Recreated Mercedes’ Most Controversial Ad

Mercedes Dongfeng SUV Michael Schumacher Ferrari MercedesBenz

China’s Dongfeng claims its new Voyah S electric SUV drove upside down in a tunnel in Wuhan.
The stunt recreates one of the most controversial ads of the 2010s.
Sixteen years ago, Mercedes-Benz claimed its SLS AMG supercar looped inside a tunnel—with Michael Schumacher at the wheel.

Selling cars in China’s extremely competitive market is very hard. New models debut on a weekly basis, so companies need to get creative when promoting their new offerings. And that’s exactly what state-owned Dongfeng did recently to boost sales of its new Voyah Passion S electric SUV, which looks suspiciously like the Ferrari Purosangue.

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One subscription that gives you access to news from hundreds of sites

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Future of western security is at stake in Yemen civil war, says country’s former PM

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