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Marie Claire
Marie Claire
Lifestyle
Matilda Stanley

This British skincare brand has been a beauty editor favourite for over 30 years—here are the very best buys

A group shot of liz earle products in the sunshine.

When you think of Liz Earle, I can guarantee that you’ll think of the hot cloth cleanser, and while it’s a classic for a reason, there is far more to this skincare brand than the face washes—and trust me, every product feels just as luxurious to use.

The brand was created on the Isle of Wight back in 1995 by journalist and botanical beauty expert Liz Earle and skincare guru Kim Buckland, after the pair struggled to find products to suit their skincare needs. It's become a staple in wash bags ever since, largely thanks to the fact that it has stuck to its original values, which prioritise natural, clean and hard-working ingredients. But as well as doing good for your complexion, Liz Earle products do good for the planet too; everything is cruelty-free and responsibly sourced with a mission to be as environmentally-friendly as possible.

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