When people start lining up to try and (maybe) buy the $3,500 Apple Vision Pro, they’re going to be initially excited by everything spatial computing enables. They’ll want to experience the new interface and pinch their fingers in mid-air to click, watch videos on a giant screen in front of their face and see what their digital Persona avatar looks like on FaceTime calls.
And by the time the Vision Pro launches — possibly as early as January 2024 — we should also see the first wave of third-party apps arrive. Apple has already teased partnerships with Disney and the NBA, and those will be vital to this spatial computer's long-term success. But there's one experience I think that could prove more satisfying and addictive than anything else.
