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Fortune
Fortune
Business
Nick Lichtenberg

This 39-year-old quit 80-hour consulting weeks to make underwear for his struggling family business. He credits 'sweaty feet' for record profits

lawson (Credit: courtesy of Minus33)

When Lawson Glidden gets back from a hike in the woods around Ashland, N.H., he doesn’t always head home. Sometimes he heads to the sock department.

“If my sock doesn’t fit just right, then when I get back from my hike, I go to the sock department, and I check in on our QC boards and make sure that the foot is fitting correctly,” he told Fortune.

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