
Few drinks have cultivated as much lore as Guinness. Sure, Champagne has its ancient appellation rules, but pints of plain are in a different league.
A two-stage pouring ritual that makes its drinkers wait, wet-lipped and gasping as it settles on the bar. Then, once it’s ready, self-proclaimed connoisseurs tip the pint to observe the structure of the head, the dome and its creaminess; others spend their spare time splitting the G (in which one attempts to land, first sip, on the horizontal line of the G marking the glass). In the past few years, Instagrammers have made their name on the love of the stuff, and books have come out dedicated to it. Then there’s all the merch, and the fashion collaborations with the likes of JW Anderson.