Just a year ago, Guinness owner Diageo issued a profit warning. Now the global drinks behemoth has issued a warning of another kind: in Britain, Guinness is in short supply. Apparently.
Rumours of the shortage have been somewhat lent into, not least by the media, who sway between calling it a “stunt” and a “crisis”. Is this a PR masterstroke — a nudge to drinkers to get to their local and sink a few before it’s too late? — or is it really running out?
