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The Guardian - UK

Lifestyle

Chloe Mac Donnell

Thigh guy summer? Men’s short shorts in high demand and steering swimwear

Paul Mescal Speedo United Kingdom Gucci

'I wanted to be sexy today’: Alexander Skarsgàrd parades five inch in-seam shorts on TV show Lorraine. — 'I wanted to be sexy today’: Alexander Skarsgàrd parades five inch in-seam shorts on TV show Lorraine. Photograph: Ken McKay/ITV/Shutterstock

Recent victims of shrinkflation have included butter, mouthwash and teabags. The next casualty? Men’s shorts.

In-seams are rising with retailers reporting a surge in interest for short shorts featuring a 5in and even 3in inside leg measurement. Now the trend is having a knock-on effect on swimwear. This week, GQ magazine posed the question: “Are Straight Guys Ready for Speedo Summer?”

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