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The Guardian - US
The Guardian - US
World
Callum Jones in Louisville, Kentucky

‘They’re on. They’re off. We can’t plan’ – bourbon makers dazed by Trump tariffs

A side by side image showing two bottles of Brough Brothers and a profile of a man's face
Victor Yarbrough, CEO of Brough Brothers, does not want tariffs. But he would take the certainty of tariffs over the current racket emanating from the White House. Photograph: Andrew Cenci/The Guardian

Brough Brothers Distillery is in the midst of a big expansion. A fifteen minutes’ drive from its small distillery in the West End neighborhood of Louisville, Kentucky, workers are toiling away on its new site, seven times the size of the old one, in the heart of Bourbon City.

This has been a long time coming for Brough Brothers, which opened its first location in 2020 and had drawn up ambitious plans for international growth in 2025. Then Donald Trump returned to power.

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