“They all said he was crazy. The whole industry said he's going off the deep end. Who would even buy a guitar or a piano over the internet? And he just stuck to his guns. For him everything was doable": See behind the scenes as Thomann turns 70

Thomann.

Thomann, the gear shop that’s helped millions of musicians find the gear that they love, is 70 today. And to mark the occasion they’ve released a no-holds-barred video insight into their past, present and future.

Entitled Behind The Passion, it’s a lavish affair, merging behind the scenes cut-aways (in which current CEO Hans Thomann clearly wishes that he hadn’t let a camera follow him night and day), set pieces to camera (showing the mighty size and breadth of the Thomann empire and gear range), and dramatised flashbacks (featuring actors depicting his father and family, the original store and the hard work that’s made the company what it is today).