A person using Ozempic on November 2, 2023, in Madrid, Spain. Novo Nordisk, the Danish firm that manufactures Ozempic, has reported record quarterly results, up almost 3% on the stock market. The company's revenues rose by 38% to DKK 58.73 billion, some 7.8 billion euros. Ozempic is a diabetic drug that causes a loss of up to 15% of body weight because it acts as an appetite suppressant, a side effect that has made the drug fashionable on social media as a weight loss drug. (Credit: Photo By Ricardo Rubio/Europa Press via Getty Images)
"Ozempic doesn’t have to be forever."
It’s a line that may appear on your social media feeds if you’ve googled how to lose weight, or read up on Hollywood’s latest miracle drug: Ozempic. The pink ad, posted as part of a campaign on Reddit, Instagram, and Facebook in recent months by the $3.7 billion weight-loss startup Noom, shows the drug’s blue syringe pen moving back and forth below a timeline that doesn’t extend beyond a year.
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