‘These tools may help you create assets, but that won’t help you create hits' — Take Two boss says AI can't create games like 'GTA 6'

Grand Theft Auto VI screenshot.

Take-Two Interactive has millions of gamers eagerly anticipating the launch of arguably the biggest game of the year, Grand Theft Auto VI. While the video game publisher has a long line of equally major IPs under its belt (NBA 2K, WWE 2K, and Borderlands, among them), the massive open-world experience known as GTA stands above them all.

And according to Take-Two CEO Strauss Zelnick, the notion that generative AI will be able to produce games on the level of GTA is simply “laughable.”