I have to be honest with you—even as I write this, my mind keeps drifting to the vacations I’ll be taking in the coming weeks. The second half of my summer is filled with quick trips and weekend getaways, so I’m shopping for all my vacation essentials during Amazon Prime Day 2025. The discounts are, in short, too good to pass up.
In case you missed it, Amazon Prime Day has just started. Running until July 11—yes, it's four days this year—you can find deals up to 40 percent off on thousands of products across nearly every category. That means you can get everything—including affordable bikinis, cute summer shoes, stylish sunglasses, and plenty of easy, fashionable basics—at lower prices. Plus, there are some celeb-approved picks here, including Kate Middleton's favorite Supergas and Kendall Jenner's under-$10 tank tops.
