The best new logos of 2023 so far have been a mix of different approaches, providing plenty of design inspiration. Many of the best new logo designs we've seen have formed parts of rebrands that tapped into nostalgia with a nod to designs of the past. And some of the best new designs we've seen for entirely new brands have also taken a retro approach.
But new logo designs don't all look to the past. We've also seen the application of contemporary colours and some clever use of negative space to create memorable identities. It may be early to start giving out awards, but since we're already nearly three-quarters of the way through the year (no, we can't believe it either), we have plenty of material to start picking out the best new logos we've seen.
