
Amazon.com Inc (NYSE:AMZN) Prime Day will be kicking off Tuesday, July 12 at midnight PDT (3 a.m. EDT) and runs through July 13. Amazon Prime customers in more than 20 countries will be able to save on top national brands as well as products from small businesses across every category.
Historical Price Behavior: Since Amazon’s first Prime Day on July 15, 2015, it has become one of the company's biggest drivers of incremental revenue. According to Amazon, its first Prime Day recorded more sales than Black Friday 2014, its biggest Black Friday recorded at the time.