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The Guardian - UK
The Guardian - UK
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Martha Gill

There’s only one way to fight the climate greenlash: appeal to the naysayers’ self-interest

Heavy traffic on the A102 Blackwall Tunnel Approach in London with Canary Wharf skyscrapers in the background.
Bad air is estimated to cause up to 43,000 deaths a year in the UK. Photograph: Marcin Rogozinski/Alamy

For a decade, green activists in Britain have been congratulating themselves on their luck. Unlike in many countries in Europe, where motorists, farmers and rightwing groups have been driving anti-climate action, the UK has long enjoyed a comfortable political consensus on the subject. But conditions for a greenlash are assembling.

Most Britons still say they support climate efforts, but the price of decarbonising may at last be about to hit our wallets. Meanwhile, the Conservative party has come a long way since it sported a little green oak tree as its logo. Last month, Kemi Badenoch declared a full culture war against net zero, which she said couldn’t be achieved “without a serious drop in our living standards or by bankrupting us”.

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