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Fortune
Fortune
Geoff Colvin

There's less and less financial incentive to be CEO as other C-suite roles earn more and more money

(Credit: pinstock—Getty Images)

What up-and-coming executive wouldn’t yearn for the CEO’s job and the staggering pay that comes with it?

Quite a few, actually. When recently compiling a gallery of potential future corporate leaders, Fortune found that some management stars didn’t want the position. There was a time when “becoming CEO was a kind of holy grail,” says Dick Patton, a CEO succession expert at the Egon Zehnder executive search firm. “That is not the case anymore.”

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