Rishi Sunak looked relieved as he took the final press question from a local reporter after the launch of his Conservative manifesto yesterday. It came after a torrid previous week, which saw the prime minister accused of lying about Labour tax plans and having to apologise for unforgivably missing crucial D-day commemoration services. You might have thought the manifesto would include some surprising, eye-catching policies. But in many respects, it was a more traditional Conservative party manifesto than some had expected – it contained tax cuts, promises to pensioners and the customary pro-business language.
Yet one of the challenges that Sunak’s Conservative party faces is that for the first time in decades, it now finds itself with no clear political territory of its own. For the past several years it has travelled down a political cul-de-sac and is now at a political dead end. In pandering to Ukip, then the Brexit party, and now Reform, it has ceded the political centre ground to the Labour and Liberal Democrat parties, alienating millions of voters turned off by the constant culture warring.
