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Motor1
Motor1
Business
Adrian Padeanu

The XM Is the Worst-Selling BMW in America

A supercar had to die so that another SUV could live, but as many have predicted, the polarizing M car isn't exactly flying off dealer lots. Rather than making a mid-engined coupe as a spiritual successor to the M1, BMW built the XM instead. Only 2,315 units were sold in 2023, although Bavaria's excuse is that deliveries didn't start until later in the spring. The numbers are now out for 2024, and they're even worse.

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