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Digital Camera World
Digital Camera World
Hillary K. Grigonis

The X100VI is proof: Fujifilm needs to bring back compacts like the Fujifilm X30

Fujifilm Canon
The Fujifilm X30 on a purple background.

I think Fujifilm needs to bring back compacts like the Fujifilm X30. Let me explain.

Some photographers think full frame is the only way for camera brands to stay relevant in the modern mirrorless age – but despite having no full frame cameras, Fujifilm is booming. Propelled by cameras like the X100VI that it can’t even keep in stock, Fujifilm’s numbers are climbing. But if the success of the X100VI and the exploding used market for compact cameras is any indication, the camera market has far too few options for compact cameras. The answer? Right, the Fujifilm X-30.

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